Maluma Shines at The Empire State Building with Sound Devices Astral Wireless
Chart-topping Colombian performer rings in the BOSS Bottled Beyond launch with intimate performance from NYC landmark
New York, NY, November 12, 2025 — Fashion giants Hugo BOSS launched their premier men’s fragrance BOSS Bottle Beyond at a dazzling, invite-only event staged at the Empire State Building. The highlight of the event was a live performance by Colombian singer/rapper and Hugo BOSS Brand Ambassador Maluma from atop the building’s 90th floor platform – the first time such a performance has ever been attempted. To ensure impeccable live audio for Maluma, as well as the event’s 600 attendees and fans watching on the live stream around the world, an elite audio production team from Clair Global utilized Sound Devices Astral Wireless.
‘Nothing less than 100% perfection’
Although other artists have filmed videos and performances on top of the Empire State Building in the past, this was the first to be done completely live for an audience and supported by a worldwide livestream. With only one shot to get it right, the stakes could not have been higher, “There were so many aspects of it that made it special – the iconic location, the excitement around the launch, the place Maluma is in his career right now and him representing Colombia as an artist – we had to get to make sure we got it right,” explains Clair Global Live Sound Engineer and Mixer German Tarazona. “We worked with incredible dedication on every single detail of the pre-production to make sure we’d pull off a rock-solid performance befitting of his talent and skill.”
“We had to make sure we could deliver nothing less than 100% perfection.”
Tarazona, and his team which included Musical Director Miguel “Escobar” Marques, Playback Tech Camilo Fernandez, Production Manager Teo Echeverria, RF Engineer Matt Edminson, and Audio Tech Andrew Puccio, were tasked with a very specific set of requirements to ensure a top-quality mix for both the live and streaming audio, as well as the in-ear mix for Maluma and Marques. Given the limited space available, the team had to assemble a top-quality, compact setup that could account for all of these factors.
“Our musical director created a special arrangement for the show and mixed it live – around 86 channels with a unique orchestration to give the performance a special feel,” says Tarazona. “All of this had to be routed through a single console and be supported by a wireless system that was utterly foolproof. This is where DiGiCo and Sound Devices Astral Wireless were utterly essential to our process.”
Incredible stability and reliability
Tarazona and his team utilized a DiGiCo Quantum 225 Digital Mixing Console and SD Mini Rack for mixing and audio routing. RF duties were handled by a Sound Devices ARX16 Digital Wireless Receiver, a pair of A20-Monarch Omnidirectional Antennae, and four Sound Devices Astral HH Digital Wireless Handheld Microphones. “We had to carefully evaluate every piece of gear we were taking for this project due to the limited space available for us on the 90th floor platform of the Empire State Building,” Tarazona explains. “RF was the biggest challenge we were facing up there so we knew we needed rock-solid signal quality and the ability to quickly evaluate frequency availability to get the job done.”
“The wide RF spectrum and reliability that the Sound Devices Astral gear provided was absolutely key – it gave us incredible stability throughout the entire performance. Also the fact that it works so seamlessly with the DiGiCo console made for a very easy setup and stress-free operation.”
With the gear in place and setup prepared, it was time for Maluma to take the stage. The Empire State Building was lit up in the colors of the Colombian flag as the global sensation stepped out onto the 90th Floor Platform to perform several of his most well-known hits to the assembled crowd. The production team couldn’t help but be swept up in the energy of the moment. “This was huge for Maluma and for Colombia in general,” Tarazona says. “12 intense minutes that delivered an incredible result for our artist – something we’re truly proud of as a production team.”
“Everything came together on the audio production side perfectly. We’re incredibly thankful for the support from Clair Global throughout pre-production, gear prep, and execution, and to Sound Devices and DiGiCo for designing rock-solid gear that can stand up to a high-stakes production situation like this. It was truly an unforgettable moment.”
To learn more about Clair Global, please visit: https://www.clairglobal.com/
About Sound Devices:
For more than 25 years, Sound Devices has created premier audio equipment that helps sound professionals capture superior audio. The company's products have been used for an array of applications, from award-winning feature films and television shows, to live events, houses of worship, and educational applications. Sound Devices designs, assembles, and supports its products at their Reedsburg, Wisconsin, headquarters and their Madison, Wisconsin, and Rickmansworth, UK, offices.
For more information, visit www.sounddevices.com.
Steve Bailey
